IKEA is embracing the digital age by opening a virtual store within Roblox, offering real jobs to players. This innovative move allows participants to earn $16.78 per hour by helping customers in a simulated IKEA environment, presenting unique career growth opportunities.
The digital IKEA store will launch as The Co-Worker Game, where a limited number of roles will be available. Applicants can assist customers with furniture purchases and serve in the virtual cafeteria. The interview process will take place in mid-June, and the experience will officially go live on June 24. This collaboration marks a significant step in merging the worlds of gaming and real-world job opportunities.
Roblox Announces New IKEA Store
IKEA has embarked on a pioneering initiative by launching a virtual store within the Roblox gaming platform. This venture marks the first time a brand is offering paid virtual employment opportunities. Darren Taylor, IKEA’s Country People and Culture Manager, expressed enthusiasm about this innovative step, noting that the brand’s philosophy on career growth is now mirrored in the virtual realm. At IKEA, career paths are flexible, allowing employees to switch roles and departments freely—a concept carried into their Roblox store.
Details of the Initiative:
- Application Dates: Virtual interviews are scheduled between June 14 and June 18.
- Launch Date: The new IKEA experience will officially go live on June 24.
- Eligibility Criteria: Applicants must be at least 18 years old and reside in the UK or the Republic of Ireland due to wage considerations aligning with the London Living Wage.
Potential virtual employees will be compensated with an hourly rate consistent with IKEA’s Co-Worker rate. This move not only introduces a unique employment model but also highlights IKEA’s commitment to embracing new technologies and platforms to engage younger audiences.
About Roblox Platform:
For context, Roblox is an online game creation tool that allows users to design their own games and worlds. The platform supports multiple devices, including PC, iOS, Android, Xbox One, and PS4. Since its release on September 1, 2006, by Roblox Corporation, it has grown into a massive, user-driven ecosystem.
Platform Capabilities:
| Platform(s) | PC, iOS, Android, Xbox One, PS4 |
|---|---|
| Released | September 1, 2006 |
| Developer(s) | Roblox Corporation |
| Publisher(s) | Roblox Corporation |
This collaboration, branded as “Careers Done Different,” aims to provide a creative and engaging work environment. By blending virtual gaming with real-world employment opportunities, IKEA aims to attract a new generation of workers who value flexibility and innovation. This strategic move places IKEA at the forefront of digital employment, offering a glimpse into the future of work in the age of immersive technologies.
